Elevating client relationships through value-driven engagement.
Learn moreHow Azarao helps
Azarao delivers consistent, value-driven engagement with the customers that matter most, elevating your customer retention plan. We become a dedicated, professional point of contact for your key accounts, getting to know each one inside out and staying close to the people who make the decisions.
Every touchpoint and every review is built around the value you deliver, so your customers can see how much you care about them and why they should stay. You get a senior person protecting and growing those relationships, all for less than the cost of a full-time hire.
What we do
Every business is different, so everything is shaped around you and your customers. If you’d like to see how it works first, start with a review of one important customer. If you already know which relationships need more attention, we can get going with ongoing support straight away.
Make sure your value is seen.
For stable accounts that need the value you deliver put in front of the customer, and for smaller businesses taking a first step into customer management.
Own the account you can’t afford to lose.
Full customer management on one critical account: a regular cadence with your customer’s team and leadership, health scoring every month, and a 12-month success plan.
Cover every account that drives revenue.
Strategic customer management across up to three accounts, plus a monthly session with you on the health of the whole customer base.
Know exactly where your customer stands.
A fixed-fee, four-week review of one strategic account from both sides of the relationship. Becomes your onboarding if you continue.
Turn round an account that’s slipping.
For a customer who is frustrated, a project that’s behind, or a renewal at risk. A specialist focused solely on the account for 8 to 12 weeks.
Build the function that lasts.
When you’re ready to bring customer management in house, we design the function with you and help you hire the right person to run it.
Compare
| What’s covered | What you have today | With Azarao |
|---|---|---|
| Casual customer contact, as and when needed | ✓ | ✓ |
| Weekly, bi-weekly, monthly and quarterly engagement | — | ✓ |
| Monthly account health report for stakeholders | — | ✓ |
| Quarterly Business Reviews | — | ✓ |
| Value-driven engagement with real data | — | ✓ |
| Elevated touchpoints with agenda and follow-up | — | ✓ |
| Live action table and tracking system | — | ✓ |
| Risks flagged months before renewal | — | ✓ |
| Remote and in-person engagement | — | ✓ |
| A dedicated senior lead for each account | — | ✓ |
The Azarao approach
The live action table reviewed with your team, so issues are chased before your customer notices them.
A structured check-in with day-to-day contacts, remote or on site, with actions agreed and followed up.
An account health score and report for your stakeholders, showing how each account is performing and what needs attention.
In person where it counts. The value you’ve delivered, shown with real data, plus their roadmap and next opportunities.
How it works
Our sectors
Azarao is run by a former mechanical engineer who went on to manage multi-million pound contracts across the technology, cyber security and engineering sectors, working with Tier 1 aerospace and defence organisations and consistently growing revenue from existing customers. That enterprise experience now works for founder-led B2B businesses, typically £1–10m in revenue, giving their most important customers the same level of professional management.
Get in touchWork with us
Whether you want a clear view of one important account or ongoing customer management across several, get in touch to book a discovery call. We’ll respond within one business day.